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What Is Marketing?

To too many people marketing equates to one of two things: – Selling: with all that entails such as the dreaded double-glazing or financial salesman. – Advertising: with all that entails such as the...

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Is Direct Sales A Good Business?

Direct sales increase profits for companies. It is one of the strongest forms of marketing that will make you the most money. Another key factor in direct sales is having a great product to sell to the...

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Tips for Successful Mortgage Direct Mail Marketing

If you are confused about the effectiveness of Direct mail marketing, as many considers it, a thing of past, experts argues that this perception is a myth. As research shows its strong presence across...

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Affiliate Marketing: What Is It?

Affiliate marketing is a great way to make an extra income. Once you have everything all set up and ready to go, you can begin making an income from your efforts. Affiliate marketing is when someone...

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Direct Mail Marketing Ideas for Non-profit Fundraising Events

Running a non-profit organization, you might depend highly on the generosity of the government and local community that provide funds in the form of donations and grants. And the fundraising process is...

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The Marketing Principles of a Business

If you are truly serious about making a success out of your business in the long run then there are several factors that if applied correctly and efficiently will make your sales explode to stardom in...

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Direct Marketing Support Services, Lettershop Services

Most marketing firms do a lot of direct marketing. One might even suggest it’s traditionally the bread and butter of a marketing firm’s income. However, in order to properly manage a direct marketing...

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How to Reduce Your Newsletter Printing Services Expenses

Newsletters have a long history in marketing. In one form or the other, they have had a constant presence in the business world and have always been a great tool in boosting the sales. Though email,...

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Why Ignoring Direct Mail Marketing is a Bad Idea

Technology has changed the way businesses market their products or services. Now, there is a plethora of marketing services available to choose from. While, most businesses prefer to shift to new...

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Direct Mail for Non Profits – Some of the Best Practices

Direct mail is the best way to engage people and get in touch with donors who cannot be connected easily through email. As per CMO Council statistics, 70% of Americans feel direct mail is more personal...

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Benefits of Hand Addressing Direct Mail

There was a time before emails and smartphones when people eagerly awaited their mails in their mailboxes. Personal letters, all kinds of bills and coupons, magazines, brochures, catalogues- everyone’s...

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All You Need to Know About Mortgage Direct Mail Marketing

One thing that a mortgage business requires from its customers is their trust on the company and the services it provides. Convincing a prospective customer to do business with you that involves big...

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Three Steps to Finding a Creative Agency for Your Startup

Startups need fast results. When you are starting business, there is definitely a learning curve.  You have so many things on your plate to deal with that you are bound to make a few mistakes.  It’s...

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What to Include in a Medical Marketing Campaign?

No matter which business you are in, marketing is a must to stay abreast with the competition around you. Be it a small marketing initiative or an elaborate marketing campaign, it involves a lot of...

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Opt for Twitter Marketing Service – An Essential Part of Today’s Business

Twitter marketing service has become an essential part of today’s business. While you are implementing social media strategy, never forget to include twitter marketing in your advertising campaign....

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The Importance of Brand Strategy in a Successful Business

It doesn’t matter where your business is in terms of its development. Whether it’s a start-up, a small business, or a mid-to-large-sized business on its way to branching off and becoming a corporation,...

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Everything You Need to Know About the Customer Journey

The customer journey is one of the most vital aspects of any business. It gives you a whole new perspective on what your customers experience with your company. Here are the key factors you need to...

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It’s Important to Pick the Right Corporate Video Production Company

Creating original video content that amplifies engagement and increase conversions is not easy task. You should outsource the task of corporate video production to a professional video production...

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Five Steps for Finding the Best Film Production Company

Videos are easy to assimilate and understand as they are detailed and visually pleasing. Videos also offer higher retention rates when compared to blogs, white papers or any other written marketing...

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The Many Advantages of Omnibus Studies

There are literally thousands of ways to gain access to valuable, well-researched data about companies and people. These can range from small, dedicated studies to large, omnibus studies. And while...

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